Box of delight

Unlike many of their counterparts around the globe, U.K. executives rely more on intuition and experience, as opposed to data analytics, to make important decisions.

Senior business leaders in the United Kingdom are using their intuition, experience, and the advice and experience of others, as opposed to data and analytics, when it comes to making an important decision, according to a new survey by PwC. Asked to rank the most important factors in their decision-making process, 41 percent of the U.K. executives say their intuition and experience are most important, next comes the experience of others at 31 percent, and only 23 percent say data and analytics, which ranks third. Many U.K. executives, compared to their overseas counterparts, are skeptical of the value of data analysis, but that is changing, according to Yann Bonduelle, PwC consulting data analytics leader. - [includes full report]