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Maslow's Hierarchy of Needs is a motivational theory developed by the renowned psychologist and humanist Abraham Harold Maslow (April 1, 1908 – June 8, 1970). Being disappointed by the behaviourist theories of the day that primarily focused on the study of problematic behaviour, Maslow took a different turn and did in-depth studies on the motivational part of the human conduct. He explored areas responsible for driving people's behaviour and happiness. For Maslow, any behaviour is a complex act that aim at the achievement of a certain goal.
