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The Digital Rocking Chair's insight:
Nuno Bernardo: "As the habits of audiences continue to evolve from traditional to digital platforms like the internet, tablets and smartphones, content producers also need to commit their resources to understanding these platforms and the ways in which audiences can engage with content through them." 
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![Building Market Intelligence [& Audiences for Sustainable Storytelling Platforms] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/EoMOBDAo-7OHElxY3w4GBzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Gunther Sonnenfeld: "The multi-platform space is no doubt an exciting one, and not without its debates, but I wanted to focus this post on the subject of my talk down there [Sydney, Australia], the notion of building intelligence" ...
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![Maya Zuckerman on creating an immersive storyworld [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/jCGNKMEZkYuFnrHIxCcp2Dl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Maya Zuckerman: "So how do we make an immersive Transmedia Project out of The Fifth Sacred Thing?"
The Digital Rocking Chair's insight:
Designing the transmedia strategy for The Fifth Sacred Thing. Tags: Multiplatform, Audience Engagement, Transmedia Storytelling, Storyworlds
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the importance of UCD!
Great transmedia projects!
Was talking about this yesterday. Good insights.