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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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Jon Thomas: "In August 2009, Sloth tweeted “Hey you guys!” His handle: @SlothGoonies. His location: In a basement. His run on Twitter lasted only two months and garnered only 20 followers, but they were a glorious two months for those of us who love Goonies."
The Digital Rocking Chair's insight:
It's not just Brands who will find this article interesting. Points discussed are of value to all storytellers. 
Nicole O'Rourke's curator insight,
September 4, 2013 8:34 PM
This is an interesting take on affective disposition theory using twitter. Characters actions, intentions, attitudes or statements can remind people of their own life. The use of twitter allows people to become active participants. This article describes clearly how social media can be used as a form of entertainment as well as opening the door for marketers to use social media to create characters or transfer previously used characters in order to relate and interact with consumers.
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Omar Kattan: "This excellent video by Story Worldwide has been featured on Brand Stories for a while now. Not sure if you’ve seen it? If you haven’t, it’s definitely worth your time" ...
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Gunther Sonnenfeld: "With global economic parity looming, companies can no longer rely on themselves for the answers. They must co-create new value systems with their customers and other businesses not only to survive, but to grow. And stories – or the act of curating them – can provide amazing new opportunities for growth."
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Abigail Marks: "For Ogilvy Entertainment's Marks, brands looking to take their storytelling multiplatform should seek inspiration from Star Wars" ...
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"The importance of industry dialogue & strong stories; the growth of formats & branded content; and hacker innovation were Staffans' key MIP takeaways"...
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Here's to Cartier for taking a bold step into the realm of branded storytelling. Now all they need is a script.
[However, like their jewellery, their imagery is beautiful ... check out the video and Sparrow Hall's analysis: http://bit.ly/yKzYbO]
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Marketers, ad agencies and other brand storytellers are experimenting with transmedia with ambitious, tightly coordinated and cleverly distributed campaigns...
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How six brands are using [transmedia] storytelling techniques.
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The Digital Rocking Chair's insight:
Fiona Milburn talks with Brent Kennedy of Camaraderie about compelling storytelling, audience engagement, and values integration in the fast evolving world of branded entertainment.
Andrea Rossi's curator insight,
December 10, 2014 6:21 AM
Branded entertainment: compelling storytelling, audience engagement and values integration
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Claire Robinson: "What has Cinderella got in common with Fight Club? Lots, according to Jon King, Story Worldwide’s Chief Storyteller."
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Mai Bruun Poulsen: "The French vodka brand Grey Goose just launched an innovative social campaign to tell their brand story based on Instagram and Pinterest in order to drive awareness for the new Grey Goose Cherry Noir" ...
lauren bennis's curator insight,
August 12, 2014 12:14 AM
Grey Goose Vodka gains brand awareness via social media, for the new "Grey Goose Cherry Noir."
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Tim Wood: "Bansky as most of us have seen, is the master of rich storytelling. Changing the messaging of something we are used to seeing makes Banksy’s brand voice ever so creative and powerful."
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![AT&T and BBDO Launch Mega-Media [Transmedia] Storytelling with Daybreak | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/BlDBOUkrrmkdJSKANxFP-Tl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Mark J. Miller: "The immersive and interactive entertainment experience combines an original story, dedicated microsite, specially created mobile app, print, television, digital teaser advertising, Hollywood and transmedia storytelling" ...
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The Storytelling Mandala is designed to help brands tell stories that inspire, organize and energize people to participate and act around a shared purpose...
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The best brands are built on stories. No-one huddles around the proverbial water cooler and talks about Product XYZ's incredible new feature.
[The move towards fully interactive stories where "viewers become active in shaping the brand story from the beginning."]
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Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for their portfolio of global brands.
ben matthew's curator insight,
August 25, 2014 9:37 AM
This video gives a great insight to Coca-Cola's creative vision to deliver a brand message using "Brand Storytelling". This video is creative in it's own way and explains it in a fun and interesting manner. 
Brett Reid's curator insight,
October 2, 2014 5:00 AM
A very amusing video on the use of Brand storytelling and its importance in Coca Cola's creative vision. A great watch just to lighten the studying mood. |
Paul Tassi: "Unlike many out there, I don’t believe the validity of video gaming as an adult pastime lives and dies by its depiction in other forms of media, especially television. And yet, there is something to be said about a nuanced portrayal of a non-traditional gamer in a show like House of Cards, even if it only gets it right some of the time."