Transmedia: Storytelling for the Digital Age

Simon Staffans:  "[...] I’m quite convinced that a well crafted story, standing on the foundation of a thoroughly thought-out and fleshed-out story world, filled with engaging points, calls to action, smaller arcs within the larger arcs… that such a story can accomplish almost anything you would want it to do, especially targeted in the right way and on the right media platforms to reach a well-researched target audience."

Simon Staffans:  "When we have connected and engaged with the audience, how do we turn that engagement into funding; funding that will help us make more of what we’ve already made and give us something to point to when we want to enthuse future partners and financiers about new ideas and new ventures."

Simon Staffans:  "And all of this comes down to knowing whom your creating your story for, what their needs and beliefs and habits are, and what you would like for them to do as an outcome of you telling them your story."