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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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The Digital Rocking Chair's insight:
Isaac: "Ask any producing student in film school what they want to be and the answer will mostly like be “Creative Producer”. However, there is a new word in town that sounds much cooler: CREATIVE ENTREPRENEUR." 
Henrik Safegaard - Cloneartist's curator insight,
May 14, 2014 5:49 AM
A creative producer can find an audience in the digital landscape. If a platform can’t create an audience, the next step is to follow Steven’s advice: “If a digital platform is not working, then maybe a new platform needs to be created.” Steven is creating a solution by launching a new app that has potential to revolutionize the media industry. Click to read more.
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Krishna Stott: "What’s your batting average for getting transmedia commissions to greenlight?"
The Digital Rocking Chair's insight:
You might also like to check out Krishna Stott's previous post: How Do Successful Media Producers Connect With Modern Audiences?
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Jim Thacker: "Your cross-media project is well under way. You have a killer pitch, great teaser content, and are ready to start talking to development and finance partners. But what else will they want to know about it?" Image: "Your project’s emotional hook may not be the obvious one. Is the thrill of watching a supersonic parachute jump that of seeing a world record – or that the parachutist might die live on air?"
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Graham Button: "A film crew is a group of professionals answering to investors, working with a budget to make a marketable product in a competitive business. Sound familiar?"
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Lucas J.W. Johnson: "But it’s not just about what people will pay for, in the sense of money. It also addresses any time the audience is asked for something — their time, their attention, their action, whether that be liking a Facebook page or following you on Twitter (and putting up with your updates on their news feed), participating in an interactive story, or moving from one medium to another. You have to ask — what is the audience getting from that? And is it something they want?"
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The Digital Rocking Chair's insight:
Todd Allen: "The business side of the comics business is something that doesn’t get discussed nearly as much as it should and that can cause some stumbling blocks — particularly for creators striking out on their own."
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The Digital Rocking Chair's insight:
Noah J Nelson: "Whereas Lizzie Bennet managed to make money thanks to YouTube advertising, merchandizing and a degree of product integration it didn’t produce money from every channel the series played out on. This time around, despite having only 80% of the audience of the first series, Emma Approved is pulling in five times the cash. Every platform is being monetized."
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Nuno Bernardo: "Don't try and build the Louvre from the outset, says beActive's Bernardo: focus on your Mona Lisa first" ...
The Digital Rocking Chair's insight:
Some great advice ....
Luca Brigada's curator insight,
March 16, 2013 2:25 PM
"[...]"I used the Mona Lisa metaphor to explain this problem when talking to one producer. It’s a fact that a big percentage of visitors of the Louvre go to the museum to see the famous Leonardo Da Vinci painting and only visit the corridors from the main entrance to the Mona Lisa room and back. But the Louvre has many other corridors and exhibition rooms that are not that popular: they are only seen by a small portion of the museum visitors. My advice to that producer, at the time, was: focus on your Mona Lisa, the core story, characters and elements of your project, and the “corridors” that lead to that core element. Don’t try to set up the full Louvre with its dozens of rooms and corridors, especially if your resources are limited. Down the line, if you succeed with your initial approach, you will be able to add another room or another corridor. [....]"
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Mina Hochberg: "A film’s success depends on perfect casting just as much as a company’s success depends on hiring the right talent. No one understands this better in Hollywood than casting directors" ...
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Haexagon Concepts: "Transmedia is still a country for pioneers & prospectors. We are embarking on the big gold rush" ...
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Stephen Follows: "Grab a cup of tea – this is a long one. It’s rare for filmmakers to get a candid look at the books of someone else’s film but, thanks to the generosity of Marcus Markou, that’s exactly what you’ll get to read below."