John Vaskis: "Setting up a gaming crowdfunding campaign is easy. Creating a successful one that reaches its fullest potential takes some more effort though — think of it as the difference between beating Halo on Normal and Difficult."
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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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Scoop.it!
The first question you need to ask yourself is “who the heck is going to contribute to my campaign?!”
"This post outlines the importance of a strategic approach to three main aspects of a crowdfunding campaign: community, incentives, and your personal impression." 
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Scoop.it!
Ask just about anyone what Transmedia is and you’ll get an empty stare coming back at you as they try to give you their best non answer. Angela, however is a smart cookie that knows her stuff. She not only schooled me on Transmedia – she also gave me the skinny on something called, Alternate Reality Gaming. Oh boy… here we go! And as a companion piece to this article, I recommend you read A plea for collaborative Transmedia learning by April Arrglington.
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Good advice for anyone thinking of running a crowdfunding campaign.