Michael Andersen: "Walt Disney Imagineering has been using the Disney theme parks and resorts as centers for innovation in storytelling for decades, finding interesting ways to create rich experiences that play out across media" ...
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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
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The Digital Rocking Chair
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In the transmedia age, no single communications channel is dominant. So Wilber says Disney tries to avoid being wedded to any particular platform. "Our content and story-telling and emotional connections are what make Disney Disney," she says. 
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"Transmedia — the telling of a story across multiple platforms and formats — is a concept we’ve embraced at Walt Disney Imagineering for decades. As the leader in the themed entertainment industry, we want to encourage the transmedia design community to expand the art of immersive storytelling — and that’s where you come in! Walt Disney Imagineering Research & Development wants to work with innovative storytellers willing to push the limits to create fully immersive worlds where guests can explore, play and discover deep narratives."
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