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Scoop.it!
"Gamification, gamefullness and alternative reality sound like fun, but as Anna Jackson explains, they are important and serious gaming concepts."
The Digital Rocking Chair's insight:
From a New Zealand perspective .... 
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Tadhg Kelly: "The mysteries of mechanics are the reason why gamification seems like voodoo. And it shouldn't be. Game mechanics should be simple to explain, with clear actions and outcomes" ...
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"Gamification, or the use of gaming dynamics to influence user behaviour, is gathering steam as a marketing tool for engaging consumers and delivering messages."
Via Be Learning
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OXM Staff: "Which is the true test of gamer devotion; Achievements or Leaderboards? Two of OXM's more competitive editors debate" ...
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Tadhg Kelly: "There are plenty of people in and around games who make their living largely through behaving like wizards. Nowhere is this more true than in the field of gamification" ...
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Gaming mechanics tap into our human desires for reward, status, achievement, self-expression, competition and altruism. On a practical level, the keys to success are... DRC: Although this article is aimed at not-for-profits, its "Eight tips for successful gamification" can be generally applied.
The Digital Rocking Chair's comment,
April 16, 2012 7:33 PM
Thanks Tina, I'm glad you find them useful :)
The Digital Rocking Chair's comment,
April 16, 2012 7:35 PM
Hi Tina, thanks for the Rescoop and your feedback. It's much appreciated :)
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Gamification is "the use of game mechanics and game design techniques in non-game contexts" (mashable.com) and it's a huge trend in marketing right now, as well as an idea that is being embraced in health, education and non-profit sectors.
Examples of gamification are:
- Badges to reward participation (e.g foursquare)
- Assigning missions and using levels of achievementImposing time limits Points
- Rewards and leaderboardsMaking everyday tasks fun by turning them into a game.
Like this author states - gaming is a serious business. Games are no longer just a teengage boys hobby - they are a serious revenue generating tool. More and more people from all walks of life are playing casual mobile games so there is even more of a need for businesses to be ahead of the game ( excuse the pun ) and have their own game developed to get customers interacting with their brand.
In this article, it is shown how people applies gaming-related concepts into their daily activities. Therefore, if we could apply the same concepts when it comes to businesses, plenty of improvement will be seen among the people. One of the example is Foursquare giving people achievements if they had logged into several places using Foursquare. If this concept is applied to the business people, there might had a chance they are motivated by the rewards that will be given if they done an excellent job.