Transmedia: Storytelling for the Digital Age

Jeff Gomez:  "The days of creating story lines in an ivory tower and delivering them to the masses are numbered. Perhaps it will survive in certain genres. But not in those that expect invested, large-scale audiences in the age of Social Media."

DRC: A look at transmedia storytelling in the light of two recent examples: Mass Effect 3 & Prometheus.

Unlike trailers, which use rapid-cut, repurposed footage 'transmedia' videos expand the movie's narrative.

DRC: For those "not yet versed in transmedia storytelling," Jeff Gomez & Simon Pulman cover the following:

• The Creative/Marketing Line Has Blurred
• Successful Transmedia Engages on Multiple Levels
• The Marketing Is an Extension of the Story Itself
• Challenge and Opportunity