Coca-Cola exec claims mobile underpins entire Olympic Games strategy | Transmedia: Storytelling for the Digital Age | Scoop.it
From www.mobilemarketer.com - June 29, 2012 4:32 PM

Chantal Tode: "The biggest difference between the Move to the Beat campaign and Coca-Cola’s previous efforts is the goal to have the story be as social as possible so that it travels globally, per Ms. Siler."