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The Digital Rocking Chair's insight:
Anne Zeiser: "Just as Disney and Lucasfilm have orchestrated it, you must go see Star Wars: The Force Awakens to untangle all of its mysteries. But in the meantime, you can scour Star Wars-themed products on grocery shelves and retail stores to look for more clues." 
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The Digital Rocking Chair's insight:
"Taking the example of one of his transmedia productions, [Nuno Bernardo] beActive's CEO shares tips on how to create meaningful virtual worlds"
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The Digital Rocking Chair's insight:
Max Follmer: "[...] with rapidly increasing competition for viewers, growing smartphone and tablet penetration, and the emergence of new platforms, marketing and creative teams are increasingly playing an important role in developing “storyworlds,” experiences that bridge the gap between marketing and content and lay out the mythology, characters, setting, backstories, and events that drive a show."
Simon Staffans's curator insight,
March 26, 2014 8:04 AM
Eight tips on what to think of when creating transmedia. 
Debbie Elicksen 's curator insight,
March 29, 2014 7:46 PM
“As the battle for viewers’ attention becomes more and more intense, we’re seeing marketing teams start to build their storyworlds earlier and earlier ahead of launches.” Popular television shows like Mad Men, Breaking Bad, The Walking Dead, The Good Wife, Dallas, and others do a great job of using transmedia to turn viewers into disciples and also attract new viewers.
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Caitlin Burns: "Many people look at Vin Diesel and see the well-muscled action star of The Fast and the Furious; the high-speed, high-testosterone thrill ride that dominates box office figures with adrenaline fueled car chases."
The Digital Rocking Chair's insight:
"The creative mind behind multiple blockbuster franchises, Vin Diesel builds story worlds" ... a fascinating article from Caitlin Burns.
Dr. Pamela Rutledge's curator insight,
July 6, 2013 4:23 PM
Transmedia projects are for those willing to play the long game
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![What Made 'Oz' So Great And Powerful? Starlight Runner's Jeff Gomez Tells Us [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/-hx5EQTXFsQ2TEnWGmkMZjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Jeff Gomez: "Oz is one of the most fully realized fictional worlds in literary history, so the prospect of Disney allowing different facets of that world’s many lands and rich history to be explored through the lens of Raimi’s reimagining and across multiple media platforms is fascinating."
The Digital Rocking Chair's insight:
Great analysis, as always, from Jeff Gomez.
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Mike Jones: "In any discussion and professional practice of ‘new media’ there is a swag of terminology that gets kicked around; cross-media, multi-platform & transmedia, interactive and pervasive media, emergent, non-linear and participatory storytelling, etc etc…"
The Digital Rocking Chair's insight:
This post is full of interesting nuggets of information. From definitions, to examples, to process and opinion, this post takes you past cross-platform, multi-platform, and transmedia, into the realm of immersive experiences.
Henrik Safegaard - Cloneartist's curator insight,
January 28, 2013 5:21 AM
Very interesting reading - 
Katie Frank's curator insight,
January 28, 2013 2:15 PM
Integrated writing, many modes for writers today.
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![Immersive Storytelling for The Lost Children Pt. 2 [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/v8eqX5OOPTFsL2Gyug0GqDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Mark Harris: "Part 1 of this series laid out the overall plan for The Lost Children Premier event at Film Society of Lincoln Center in January 2013. In this post, I’m going to focus on some thinking behind the live immersive portion of the event."
The Digital Rocking Chair's insight:
Continuing this excellent series of posts ....
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Erik Wecks: "A few years ago, the word “transmedia” became a hot topic among entertainment circles. We are already seeing the results with much more on the way in the next couple of years."
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![Constructing Your Own Storyworld that Unites and Integrates Others: Jeff Gomez [ #story12 ] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/h-lukbbbWcTW6xoU2M5Mszl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Kathy Hansen: 'When Jeff Gomez, arguably the best-known figure in transmedia storytelling, talks about creating storyworlds — he is, on one level, talking about “properties,”'...
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“A linear story had a linear workflow, but now we’re in a nonlinear immersive space,” explained production designer Alex McDowell at a recent Flux 5D event titled “Digital Design and World-building in the Narrative Media Landscape”...
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![[Transmedia] Storyworld: Practical Legal Considerations | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/jDNWaK7jyPwhjeHCFpr5hjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
The first thing to consider is that most lawyers do not understand the speed at which the digital world moves, nor the opportunity cost involved in spending months negotiating rather than creating.
Advice on when to engage legal services for transmedia projects.
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The Digital Rocking Chair's insight:
Jeff Gomez: "What Hollywood is learning from the blockbuster that stars a sitcom second banana, a pro wrestler, a walking tree and a talking raccoon" ...
Henrik Safegaard - Cloneartist's curator insight,
August 28, 2014 10:09 AM
It's the #1 movie of the summer, and Guardians is shockingly on track to become the #1 superhero movie of the year, beating out Spider-Man 2, X-Men: Days of Futurepast, and even Disney Marvel’s own Captain America: The Winter Soldier. Click to read more.
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The Digital Rocking Chair's insight:
Karim Ahmad: "Consider: your film exists in a storyworld. The time, the place, the characters; you’ve created all of it already. A community of stories, ready to be told. "
Henrik Safegaard - Cloneartist's curator insight,
May 16, 2014 3:28 AM
Here is some pure "Gold" tips for anyone. Storytellers, Filmmakers, Teachers, Writers, Businessmen and entrepreneurs. This article is written for Filmmakers but it do have some essential truth that works anywhere with a little translation. Click and check it out.
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The Digital Rocking Chair's insight:
Scott Walker: "This interview with Clockwork Watch founder and visionary Yomi Ayeni is making its appearance just in time for the year-end holidays!"
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![Creating blockbuster worlds: an interview with Jeff Gomez [#transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/E14F3VCX1f753_oaaux7CTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
With media becoming pervasive and every one of us capable of making some degree of noise, how do you cut through a 'chaotic storm of omni-casting for many' to reach your target audience?
The Digital Rocking Chair's insight:
Jeff Gomez is always very generous with his expertise and this week he agreed to answer some questions on how smaller content producers can utilise transmedia storytelling techniques in their own work.
Alex Alexander's curator insight,
June 26, 2013 12:21 AM
"Interesting take on sub categories of Transmedia. Popularised by Jenkins Transmedia 202: further Reflections, paper; Transmedia Activism and Transmedia Branding are now becoming organic extensions of Transmedia Storytelling. Looking forward to seeing Jeff in NZ"
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![Digital Publishing for Filmmakers: The Karada and The Silent History [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/Z_BlnpsWdAZkdO5cObGpSDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Randy Astle: "Transmedia by definition requires producers to work in more than one medium; the fun, most of the time, is in devising ways to carry a narrative (or narrative world) across different platforms" ...
The Digital Rocking Chair's insight:
Randy Astle takes a look at two literary projects whose digital publishing strategies "can be extrapolated to film and transmedia projects for producers who aren’t interested in writing the next great American novel".
Henrik Safegaard - Cloneartist's curator insight,
March 5, 2013 2:16 AM
Interesting - Click the headline for the full story.
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The Digital Rocking Chair's insight:
Lucas Johnson provides a transmedia context to yesterday's scoop: At Home In Fantasy's Nerd-Built Worlds.
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Mark Harris: "[...] the premiere is not just about coming to see a film, it’s about coming out for a whole evening of exploring the story world, with the film being one aspect of that exploration."
The Digital Rocking Chair's insight:
This is the first in a series of posts examining the storyworld premiere of The Lost Children. I, for one, am looking forward to reading more ... Tags: Storyworlds, Transmedia, Filmmaking
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Christy Dena: "Of course, ‘worldbuilding’ has been around longer than transmedia, and is employed in many different ways" ... Image: Flint Dille @ Transmedia Victoria by Christy Dena
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"At the European Broadcast Union (EBU) TV Summit in Copenhagen last week, Transmedia Storyteller Ltd founder and CEO, Robert Pratten, presented our vision for future storyworlds"...
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The rise of interactive story world communities and transmedia marketing campaigns has brought about scores of intellectual property, copyright law and creation rights issues... Esther Lim, the Founder of The Estuary and Scott Walker, the President of Brain Candy, [provide] an in-depth analysis of the questions and concerns generated by collaborative entertainment and multi-platform interactive engagement. This is a very informative podcast from Bob Ambrogi and Craig Williams of Lawyer2Lawyer.
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![Interview with Yomi Ayeni of Clockwork Watch [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/0c5_8ufxcBbA084k5SVntDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
![The Dangers of World-Building [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/FWLkreKY6wsJu0SJHtPY8Dl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Star Wars' Transmedia Mystery is Secret to its Success