Ukr-Content-Curator

Social selling.

If you’ve never heard the word before, you might think it’s some strange new technique devised as an icebreaker for networking events, or perhaps just a new name for Tupperware parties.

The reality is much simpler – and much less awkward. Social selling is just using social media to generate relationships, leads, and eventually, sales.

Here’s how LinkedIn’s Sales Solutions team defines it:

Social selling is about leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals.

The term has become more popular in recent years. Surprisingly, it’s actually more widely used than even the term “content curation”.

 

Via Gust MEES

A serious marketing expert explores every new trend. They don’t judge. They test. Then, they decide if the trend works for their campaigns. At its core, marketing is all about selling products or services in a way that engages the target audience. The problem is, audience preferences evolve. That’s how digital marketing trends are developed.

Before we start with the trends we expect to see evolving in 2018, let’s see what has been big up to this point in 2017:

Augmented reality. The trend is still relatively new and it’s not going away. According to a report by Market and Market, the virtual reality and augmented reality market is expected to reach $151.3 billion by 2022. We saw IKEA giving us scannable catalogs that allowed us to see how an item would fit in our room. We saw LEGO using AR technology to bring its models to life. That’s smart marketing.
Native advertising. More and more marketing experts are trying to make their ads look less like ads and more like something the consumer would choose to read or see. This publication in The New York Times is a nice example of native advertising. It’s a post paid by Airbnb, but it’s also useful content that informs and educates.
Those were not the only big trends that defined 2017, but let’s stop there. It’s time to focus on the future. A marketer has to foresee the future, so they will be ready to serve the best campaign when the consumers are ready for it.

Digital Marketing Trends For 2018

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Digital+Marketing

 

Via Gust MEES

Getting started with content marketing can be tricky. Do you know what's the minimum investment required to prove the value of content?

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=content+marketing

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=content+strategy

 

Via Gust MEES

We've committed many social media mistakes that have cost us reach, engagement, fans, and customers! Here's what we've learned and how you can avoid them.

 

 

Let’s get started…

 

Learn from These 10 Social Media Mistakes We’ve Made

Here’s a quick overview of the social media mistakes we’ve been making until recently:

Focusing on quantity over qualityBeing on all social media platformsPosting the same content across platformsUsing only landscape images and videosSharing only our own contentNot curating user-generated contentNot uploading videos to social media platformsNot targeting specific audience for our contentNot boosting the right postsNot replying to questions on social (fast enough)

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Marketing

 

Via Daniel Watson, Gust MEES