Content curation trends
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Rescooped by Guillaume Decugis from Content Curation World
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14 ways to add value when curating content

14 ways to add value when curating content | Content curation trends | Scoop.it
Thinking of adding value should be the first stage in curation, PKM, or any professional online sharing.

Via Robin Good
Guillaume Decugis's insight:

Filtering is just the first step - and a very important one - but there are many other great ways to add value as a content curator. 


Inspiring recap by Harold Jache quoting Maria Popova, Robin Good and James Magan.

Pierre Clause's curator insight, January 5, 2014 5:07 AM

Adding value can be as small as : what touched me in this article ? what resonates for me ? any sensible way to express your P.O.V. actually !

SyReach's curator insight, July 7, 2014 4:53 AM

SyReach Notes now offers a full coverage of personal KM needs: Seek with integrated watch module and search engines, Sense with note and article edition, linking and knowledge building. Share by email or publish to Scoop.it selected resources linked to your articles!

Joe Matthews's curator insight, September 29, 2014 3:01 PM

Really thought provoking

Rescooped by Guillaume Decugis from Internet Marketing Strategy 2.0
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How to market to the iGeneration

How to market to the iGeneration | Content curation trends | Scoop.it

"People tell you who they are, but we ignore it because we want them to be who we want them to be"-Don Draper


Via Robin Good
Guillaume Decugis's insight:

Grat observations by Scott DiMarco on how the iGeneration (also called Z as following X and Y) hadnles information in a completely different way and what it means for marketers. The key premise he derives from Disrupted - a book by Stefan Pollack, a long time PR and Marketing guy - is that "Where previous generations had to earn knowledge via memorization or finding it, this generation simply can access it."


What this means is that traditional methods of information delivery (including traditional advertising) fail to have impact with the iGen. And as DiMarco quoting Pollack states: "Curating content means implied objectivity about who you are and what you are offering. There is no attempt to "sell" when you are collecting valuable information and offering it to people who are looking for it....


In short: tell, don't sell. 


(A rule also given earlier today by Likeable CEO Dave Kerpen for amazing content marketing.)

Jeff Domansky's curator insight, October 3, 2013 4:02 PM

Valuable insight into generation Z. and how they process information.

Amal Rafeeq's comment, October 4, 2013 9:05 AM
Just loved it :) ♥
Bill Cosgrove's comment, July 8, 2016 7:39 AM
Glad you could use it-All The Best-Bill(:
Rescooped by Guillaume Decugis from Content Curation World
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Curate or be curated: 5 laws for the Content Curation Economy

Curate or be curated: 5 laws for the Content Curation Economy | Content curation trends | Scoop.it

Curate or be curated — that’s the new face of digital content in the always-on world.


Via Robin Good
Guillaume Decugis's insight:

Steve Rosenbaum comes back on why we have information overload but perhaps more interestingly explains why we'll solve it and what are the new laws that will govern this new content economy. 


The 4th law in particular is interesting as very close to our own humanrithm vision: "Curation requires technology and tools to find, filter, and validate content at the speed of the real-time web. Curation can’t simply be a human with a web browser — the mix of man and machine is essential here."


He also describes the profile of these new digital curations and their motivations: "Curators need to be paid to be part of the emerging ecosystem" - not necessarily with cash but through ego, personal development or marketing outcomes.


In a word, content curation can be and will be rewarding.

GwynethJones's curator insight, October 13, 2013 1:02 PM

Fascinating!

wanderingsalsero's curator insight, October 20, 2013 8:09 PM

Makes sense to me.

Julie Groom's curator insight, October 23, 2013 4:48 AM

Curating - how to manage it. And curation experts already exist - they're called Librarians!

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